Fredinko was born in Zurich and has grown up well protected in the midst of mountains, juicy grass and a cow’s round
flat dough-cake in the nice Glarnerland. As a 14-year-old he begun to draw for a local newspaper. He finished his education
as graphic artist at the advertising agency JWT in Zurich. Then he worked some yeara as an Art Director for different advertising
agencies here in Switzerland but also abroad. At last he worked 7 years as Creative Director for the agency TBWA Zurich.
Today he works as a Freelance Art Director and Illustrator.